Fingrid is a Finnish public limited liability company responsible for the electricity transmission in the high-voltage transmission system in Finland. The transmission system in Finland encompasses over 14,000 kilometres of transmission lines plus more than 100 substations.
As Fingrid started to reach its 20th anniversary, we had a priviledge to design Fingrid a modernized brand identity. In the reform, customer wanted to have a clear transition to a new one. So the brand hierarchy, the brand concept, the design language, the color scheme, the typography and the image concept with many brand applications got a new hold on the assignment.
All the brand assets are well documented, available and always up-to-date in the digital brand guidelines: brand.fingrid.fi