Honkajoki Oy specialises in producing and manufacturing pure raw materials from an animal origin. Their operations help to return animal-derived raw materials return to the cycle of nature. Honkajoki’s organic raw materials are, for example, used in the manufacturing of clean fertilizers and in production of biodiesel or industrial greases.
Marker helped Honkajoki clarify their differentiation. Instead of only informing customers about the finest aspects of their production, the new brand concept helps Honkajoki to clearly communicate their value – clean raw materials for growth.
After the differentiation was clarified, new visual identity with clear message was designed and implemented to the most crucial customer touchpoints.