Doog is a application aiming at bringing together advertisers and charities. With the help of the Doog advertisers can allocate a portion of their marketing budget to doing good. Consumers, in turn, have the power to allocate the money to causes they relate most.
Impaktia, developer of Doog application approached Marker in the very first months of its history. Impaktia saw brand as a critical tool in creating a consumer phenomenom and a totally new service for advertisers.
We helped them to clarify their brand concept and name, designed the visual identity and built the website.